CRM, email and automation
The next step matters as much as the first click.
We connect the tools and communications that help you respond to enquiries, follow up opportunities and keep customers engaged.
We start with how your team works, then build a practical process around it.
What happens after the click
Most marketing effort stops at the enquiry. The follow-up is where it turns into revenue: who responds, how quickly, what happens if there is no reply, and how a customer hears from you again. We map that journey and set up the system to carry it.
Typical work
- Customer journey mapping
- CRM setup, pipelines and lead routing
- Booking system implementation and migration
- Email campaigns, nurture sequences and reminders
- Customer reactivation and retention
- Integrations with the website, forms and advertising
- Team handover and training
Platform subscriptions and integration limits are scoped upfront. We work with the tools you already have where they fit, and recommend alternatives where they do not.
When this is the right tool
Enquiries get missed, follow-up is inconsistent or customer information sits across disconnected tools.
What you get
Clearer ownership of opportunities, less repetitive administration and more consistent communication from first enquiry to repeat business.
Questions we hear a lot
Which CRM platforms do you work with?
We start with how your team works and recommend a platform to fit. Subscriptions and integration limits are confirmed during scoping.
Can you move us from one booking system to another?
Yes. We have migrated established client bases without losing customers, with the communications and support that help people adopt the new system.
Is this only for big businesses?
No. A simple pipeline and two automated emails can transform follow-up for a small team. The scope matches the business.
Where this has worked
Beyond Hair and Beauty, salons
Moving to a new booking system while building the salon brand
Beyond completed the system change successfully and now has the website, app and ongoing marketing support to introduce its services, keep customers connected and support its next locations.
InnPulse, fitness and wellbeing
Managing the marketing and customer journey for a boutique EMS gym
InnPulse has a website, a new booking system and ongoing marketing support that covers both content production and the customer journey.
Work Hub, workspace software
Building the brand and launch materials for a serviced office platform
Work Hub gained a defined identity, a website, completed pilot onboarding at AW House and a testimonial film grounded in customer experience.
Improve what happens after the enquiry
Tell us what needs attention and we will shape the right CRM, email and automation work around it.
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