Beyond Hair and Beauty, salons

Moving to a new booking system while building the salon brand

We helped Beyond move to Salon IQ, reaching 50% customer adoption in just under a month with no client losses reported, built its website and manage its ongoing content and campaigns.

Beyond Hair and Beauty: work by Gardyn Digital

The challenge

Beyond had outgrown its booking system and needed a platform for its planned expansion into more salons. The main concern was moving an established client base without losing customers. Its wider marketing also needed to reflect the quality of its services and the approachable people delivering them.

Gardyn’s role

Booking system implementation, email and automation setup, customer adoption communications, website design and development, SEO, content strategy, filming and photography, social media management and campaign support.

Why this approach

Implement Salon IQ with the supporting emails and automations, help customers adopt the new booking experience, build the salon its first website, and keep content planned two months ahead so the team can focus on the salon.

What changed

Beyond completed the system change successfully and now has the website, app and ongoing marketing support to introduce its services, keep customers connected and support its next locations. The site is already attracting organic traffic.

50%
of existing clients adopted the new booking system
In just under a month
0
client losses reported during the switch
Transition period

The work

Inside the Beyond salon in Toddington: styling chairs under hexagonal lights — Photography from the salon in Toddington, used across the website and social channels

Ella, a Beyond stylist, in a short personality reel — Personality behind the chair: a reel introducing Ella

Sabina and Ella sharing feedback on working with Gardyn Digital — Sabina and Ella on the booking change and the new website

Instagram carousel cover: Ethan's star haircut of the week — Ethan's star haircut of the week: a recurring carousel format for Instagram

Before and after photos of a haircut by Ethan at Beyond — Before and after, with the stylist front and centre

A client's review of their haircut with a prompt to book through the Beyond app — The review closes the loop and sends people to book in the app

A stylist working with a client at Beyond — Stylist and client during a shoot for the website

Beyond Hair, Beauty, Wellbeing

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