AMEEJEE, food and drink
Connecting a local food campaign with a simpler delivery journey
A Wolverhampton delivery campaign combining Shopify improvements, real customer reactions filmed on location and 14 advertising creatives for Meta.
The challenge
AMEEJEE wanted more people in Wolverhampton to discover its food and its Thursday delivery offer. Customers needed to order by Tuesday and select the Thursday delivery option at checkout. The campaign ran alongside a freshers event and needed to show how easy the food was to prepare, capture people’s response to the taste and make the local delivery offer straightforward to use.
Gardyn’s role
Campaign planning, Shopify configuration and integration, customer journey improvements, location filming, video editing, advertising creative and Meta advertising.
Why this approach
Configure the postcode and delivery logic inside the Shopify store so eligible customers could choose the Thursday slot without a separate enquiry, then film two formats on location: cooking demonstrations in residents’ own kitchens, and sampling trays out in public.
What changed
AMEEJEE gained a working local delivery journey and a set of campaign assets grounded in real product experiences. The content showed both preparation and taste, while the Shopify changes gave interested customers a clear route to the advertised delivery option.
The work
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