Dom’s Gym, fitness
Creating content that reflects the character of Dom’s Gym
A self-interview film and member testimonials for a powerlifting coach who has trained three world champions, reflecting his direct approach to training.
The challenge
Dom is a powerlifting coach who has trained three world champion powerlifters. The content needed to reflect his personality and the gym’s practical approach. Dom wanted an interview in which he appeared to talk to himself, alongside testimonials that gave members space to describe their own experiences.
Gardyn’s role
Creative concept development, shoot planning, interview production, testimonial filming, video editing, and a reshoot to refine the film.
Why this approach
Plan the two sides of the conversation before filming so Dom could focus on delivery while we handled the format, shape the edit around the flow of the exchange, and go back for a reshoot when the first did not reach the standard we wanted.
What changed
Dom was very happy with the finished content and the way the self-interview came together. The gym has a distinctive introduction to his coaching style, supported by testimonial videos that put members’ experiences into their own words.
The work
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