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Solomon Solicitors, legal services

Establishing a consistent identity across digital and print

From several competing logos to one defined brand identity: three creative concepts, development of the chosen direction, and printed materials that put it into use.

Solomon Solicitors brand concept: stationery in deep plum and cream

The challenge

Solomon Solicitors had been using multiple logos and lacked a consistent brand identity. There was no clear visual standard for the team to follow across its printed materials and digital presence. The firm needed an identity it could commit to.

Gardyn’s role

Brand identity development, creative concept presentation, visual consistency guidance, print design and artwork, and print production coordination.

Why this approach

Present three distinct concepts so the team had a considered choice, develop the chosen direction into a consistent identity, then prove it in everyday materials by carrying it into business cards, flyers and a banner.

What changed

Solomon Solicitors gained a chosen brand identity and a coordinated set of printed materials. The team was very happy with the result and now has a clear visual direction to apply across its print and digital assets.

The work

Logo variations, with the strapline Leading Luton Law Firm, and how it reads on signage
The S monogram: an icon that works at small sizes and on its own
A palette of deep plum, aubergine and cream, chosen to feel established rather than corporate
Typography: confident italic headlines paired with a clean, readable body face
Letterhead and compliment slip
Envelope with the geometric motif carried across from the logo
The full print set: business cards, notebook, paper and envelope

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