The Wellness Hub, health and wellbeing
Introducing wellness services through the people who provide them
Practitioner interviews combined with footage of services taking place, giving a Sheffield wellness business its first substantial video content and the material for its next phase of Meta advertising.
The challenge
The Wellness Hub wanted to do more with its social media and video, having made little use of video previously. It needed content that explained the different services and helped people understand which might be relevant to them, with the practitioners themselves central to the brief.
Gardyn’s role
Content planning, practitioner interviews, location filming, supporting footage and video editing, with Meta advertising for the Sheffield area as the next phase.
Why this approach
Film interviews in which each practitioner explains what they offer and who it is for, capture supporting footage of people receiving the services, and pair the two in the edit so viewers understand what is being described.
What changed
The Wellness Hub was very happy with the finished content. It now has video assets that explain its services and introduce its practitioners, giving its social channels material that goes beyond static descriptions. The next phase is Meta advertising aimed at relevant audiences in Sheffield.
The work
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